The 21st edition of the Standard Chartered Nairobi Marathon is set to be bigger and better than ever, thanks to a record sponsorship of Ksh173 million. This massive financial support, combining both cash and in-kind contributions, will enhance the event’s overall experience while supporting various community and sustainability initiatives. The marathon is scheduled for Sunday, October 27 at the iconic Uhuru Gardens, and promises to deliver an unforgettable experience for athletes, sponsors, and fans alike.
A Record-Breaking Sponsorship Deal
This year’s sponsorship package is the largest in the marathon’s history, demonstrating the growing prominence of the event on the regional and global stage. The primary sponsor, Standard Chartered, has led the way with a contribution of Ksh100 million. Prudential, a global insurance leader, has also stepped in with Ksh10 million, focusing specifically on the 5KM Family Fun Run. This sponsorship ensures that all participants in this category are covered under comprehensive insurance plans, emphasizing the organizers’ commitment to safety and inclusivity.
A Premier Sporting Event in the Region
Peter Gitau, Chair of the Local Organising Committee, expressed his excitement about the marathon’s development over the years. “Since its inception, the marathon has attracted over 300,000 athletes, cementing its status as one of the region’s premier athletic events,” Gitau remarked. His optimism reflects the marathon’s growth and its increasing ability to draw in top athletes and sponsors from around the world.
This year, the marathon has secured support from over 40 sponsors and partners, up from 30 in the previous edition. This increase highlights the event’s expanding appeal and influence, positioning it as a flagship event in the Kenyan and East African sporting calendar.
“The #StanChartNairobiMarathon is the only athletics event in Kenya where more than 20K+ people come together to run for a purpose, 20K+ trees are planted and brand visibility is maximised in through passion marketing.” – Joyce Kibe, Head of Corporate Affairs, Brand & Marketing pic.twitter.com/YqF5skw1rD
— Standard Chartered (@StanChartKE) October 9, 2024
Diverse Sponsorship Contributions
Beyond Standard Chartered and Prudential, several other major brands are contributing to the success of this year’s marathon. Companies like Coca-Cola, G4S, Heineken, and Carrefour have partnered with the event, providing essential services such as refreshments, logistics, and emergency medical support. Bata, Carrefour Supermarkets, and Heineken are among the notable names ensuring the participants and spectators have a seamless experience.
G4S and Bata will manage logistics and security, ensuring smooth operations throughout the marathon, while Coca-Cola and Minute Maid will provide hydration stations and refreshments. AAR Healthcare, Aga Khan University Hospital, and AMREF are also on board to deliver emergency medical services and post-race care, ensuring the well-being of all participants.
ALSO READ:
- Exciting Showdown: Shujaa Learn Their Rivals as Safari 7s Draw Unveiled
- Stunning Setback: Kenya’s Charles Kipkurui Langat Hit with Two-Year Doping Ban
- Why Harambee Stars Chose an Empty Stadium for AFCON Clash Against Cameroon
Empowering Communities Through the Marathon
The Nairobi Marathon is not just about competition; it is also about giving back to the community. Peter Gitau emphasized that proceeds from this year’s marathon would be directed towards empowering youth, women, and individuals with disabilities. The focus is to provide opportunities that enable these groups to “learn, earn, and grow,” making the event more than just a sporting occasion but a platform for social and economic empowerment.
Sports Tourism: A Key Focus
Kenya’s renowned tourism sector is also playing a crucial role in the marathon. This year, the event will put a spotlight on sports tourism, with partners like Magical Kenya, Kenya Wildlife Services, and Bonfire Adventures leading the charge. Kenya Airways, the official flight partner, is also supporting this initiative by providing convenient travel options for international participants and spectators.
These partnerships not only showcase Kenya’s commitment to promoting its rich sporting culture but also its diverse tourist attractions. By intertwining sports and tourism, the marathon aims to enhance Kenya’s reputation as a top destination for both athletes and travelers, boosting the local economy and creating job opportunities.
Sustainability Initiatives Take Center Stage
A major emphasis for this year’s marathon is sustainability. Several organizations, including Unicaf, WWF, the Peace and Cultural Heritage Alliance, and Hurricane Global, are dedicated to ensuring that the event remains eco-friendly. From waste management to recycling initiatives, these partners are committed to minimizing the marathon’s environmental footprint. This focus aligns with global trends where sports events are increasingly adopting sustainable practices, demonstrating Kenya’s proactive approach to environmental conservation.
Comprehensive Support for Participants
The Nairobi Marathon’s comprehensive sponsorship package also extends to essential services for participants. CBM Christian Blind Mission is providing support for runners with disabilities, ensuring they have the necessary resources and assistance to compete. Meanwhile, PTG is handling kit delivery services for corporate participants, and Little Africa is managing shuttle logistics, ensuring smooth and efficient transportation to and from the venue.
NTT Data is on board to provide reliable internet connectivity, enhancing communication and connectivity throughout the event. With these detailed logistics in place, the marathon is set to offer a world-class experience, not only for elite athletes but for all participants and fans.
Frida Lopeda and Other Notable Participants
This year’s event is set to attract top athletes, including Frida Lopeda, a former African champion in the 5000m event. Her participation adds a high level of competition to the marathon, promising an exciting race. The marathon has also registered over 25,000 runners, surpassing its initial goal of 20,000 participants, demonstrating the growing popularity and appeal of the event.
The popular race categories, including the 5km, 10km, and 21km events, sold out just hours before the registration deadline, showing the enthusiasm among local and international runners. The race will begin at the Southern Bypass, opposite the Carnivore Restaurant, and will conclude at the historic Uhuru Gardens, offering scenic views and a challenging course for the athletes.
A Positive Impact Beyond the Race
The Standard Chartered Nairobi Marathon is more than just a race; it’s a community event that brings together people from different backgrounds for a common cause. The emphasis on inclusivity, sustainability, and community support highlights the marathon’s broader impact on society. As one of the region’s premier athletic events, it continues to inspire and empower individuals, providing them with opportunities for growth, development, and success.
A Marathon Like No Other
With a record Ksh173 million sponsorship, the Standard Chartered Nairobi Marathon is set to deliver an unparalleled experience for participants and spectators alike. From comprehensive support for participants to a focus on sports tourism and sustainability, this year’s event is more than just a race; it’s a celebration of Kenya’s vibrant culture, athletic talent, and community spirit.
Whether you’re an elite runner, a fan, or a sponsor, the Nairobi Marathon offers a chance to be part of something special. Stay connected with Jambobet for the latest updates and betting opportunities as the marathon date approaches.
