Kericho, Kenya – April 2025
In a powerful showcase of grassroots football development and community empowerment, JamboBet played a lead role at the Anne Too Ladies Tournament held at Kericho Training Teachers College (KTTC). This highly anticipated event was more than just a football competition — it was a platform for nurturing female talent, promoting youth empowerment, and proving the value of investing in local sports development in Kenya.
From the opening kick-off to the final whistle, JamboBet was present — not just as a sponsor, but as a true grassroots partner. With a strong brand presence and community-driven action, the company showed its ongoing commitment to women’s sports and local football talent across Kenya.
JamboBet Mtaani Fully Kits Teams, Elevating Player Confidence and Pride
One of the tournament’s defining moments was seeing all players fully kitted in gear provided by JamboBet. The sponsorship included high-quality jerseys and shorts for every team, ensuring no athlete lacked proper equipment on the pitch.
“We believe grassroots athletes deserve the same respect and resources as elite players. Dressing these women was our way of showing they are seen, celebrated, and supported,” said a JamboBet Mtaani spokesperson.
This full sponsorship of player kits elevated not just the look of the tournament, but the morale of players — reinforcing JamboBet’s role as a community-first brand in the world of grassroots sports sponsorship.
Tournament Highlights: Kipchebor FC Crowned Champions
The action on the field brought excitement, passion, and incredible displays of talent. After intense knockouts and gripping semifinals, three teams emerged at the top:
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Kipchebor FC – Tournament winners, awarded Ksh 1,000,000
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Keptuiny FC – Second place, awarded Ksh 300,000
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Koibeiyon FC – Third place, awarded Ksh 150,000
Even teams that did not make it to the finals received Ksh 10,000 and football kits — a gesture that underscored the tournament’s commitment to inclusivity, appreciation, and community spirit.
“It’s not just about who lifts the trophy. It’s about every girl who showed up, gave her all, and left inspired,” shared the tournament director.
Community Impact Beyond the Pitch
The final match, held at Kiprugut Stadium, brought out hundreds of spectators and was streamed live via Alfo Kericho and K35TV — expanding reach beyond Kericho County. It wasn’t just about football; it was a full display of youth development, gender empowerment, and corporate-community partnership.
JamboBet Mtaani staff were on-site throughout, interacting with teams, supporting event logistics, and showcasing the power of corporate social responsibility in sports.
Why JamboBet is More Than a Betting Brand
What sets JamboBet apart is its deep-rooted commitment to community development and sports sponsorship at the grassroots level. The brand isn’t just investing in games — it’s investing in dreams, talent, and future champions.
“We’re here for the young stars still playing barefoot. Those who just need a shot. Our role is to open that door,” said the Community Development Lead at JamboBet Mtaani.
From Kericho to other counties, the brand is building a legacy of impact through empowerment.
Looking Ahead: Growing Grassroots Football in Kenya
As the Anne Too Cup wraps up, its legacy continues. The real win lies in the lives touched, confidence built, and dreams renewed. JamboBet Mtaani is proud to have powered this journey — and it’s only just getting started.
With more partnerships, more local tournaments, and continued investments in female football development, JamboBet is positioning itself as a trailblazer in Kenyan grassroots sports sponsorship.
ALSO READ:Tournament Triumph: Jambobet’s Successful Sponsorship of Kericho Sub-County Teachers Event
