It is official — Manchester City have signed a jaw-dropping €1 billion contract extension with Puma, setting a new record in the Premier League. The reigning English champions struck a bold 10-year deal with the German sportswear giant, locking in their partnership until 2035.
It is a move that cements Manchester City’s dominance not just on the pitch but also in the world of commercial partnerships. The deal will see City earn an incredible €152 million every year, nearly doubling the previous record set by Manchester United’s €103 million per year deal with Adidas.
It is the kind of mega-deal only Manchester City seem capable of pulling off in today’s football world. After first partnering with Puma in 2019 on a €75 million-a-year agreement, the Premier League kings have taken the deal to an entirely new level — one that leaves rivals gasping.
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It is a testament to the success of the partnership between Manchester City and Puma. Since joining forces, the two have seen record-breaking merchandise sales, with the club pocketing a staggering €825 million from their commercial ventures by June 2024.
It is no coincidence that this deal comes at a time when Manchester City are riding high both domestically and in Europe. Treble winners, four-time Premier League champions, and a global fanbase growing by the day — City have become a sporting powerhouse, and Puma want in on every bit of that success.
It is exactly this dominance that makes the deal look like a bargain for Puma. The German brand gets exclusive access to Manchester City’s global fanbase, their star players, and a continuous stream of high-profile marketing opportunities.
It is a partnership built on shared ambition and vision. City Football Group CEO Ferran Soriano could hardly hide his pride, stating, “We started our partnership with Puma with ambitions to challenge ourselves and push boundaries and expectations. We have done that and more over the last six seasons.”
It is clear that for City, this is more than a kit deal — it’s a statement. A statement that they are the biggest players in the market, capable of setting new commercial standards, both in England and globally.
IF IT’S MAN CITY, IT’S PUMA
We have extended our partnership with @pumafootball, which began in 2019. This collaboration has delivered breakthrough innovation, cultural moments & commercial success, both on and off the pitch.
This is a partnership built on shared values
— Manchester City (@ManCity) July 15, 2025
It is also a reflection of City’s off-the-pitch success strategy. Unlike clubs scrambling for sponsorships, Manchester City have built a brand that sells itself — and brands like Puma are more than willing to pay premium prices to be part of that legacy.
It is worth noting that Puma’s CEO, Arne Freundt, also praised the partnership, calling it a “tremendous success both on and off the pitch.” The trophies, the global exposure, and the financial windfall have made the relationship one of the most profitable in football.
It is another bold chapter in Manchester City’s already impressive commercial journey. With this new €1 billion deal, City have left a lasting mark on the Premier League’s business landscape — a move that will likely force other clubs to rethink their commercial strategies.
It is deals like these that underline the massive financial gap between Manchester City and their closest competitors. While other clubs celebrate new signings, City sign billion-euro partnerships — a stark reminder of their unmatched influence in the modern game.
It is yet another reason why Manchester City are viewed as not just a football team but a global brand. Their ability to attract such eye-watering deals proves they are at the very peak of the footballing and business pyramid.
It is hard to see anyone topping this record soon. Manchester United, Arsenal, Liverpool — none of them currently have the on-field dominance or the commercial pull City command today.
It is Manchester City’s world — everyone else is just trying to catch up.
