As AFC Leopards gears up for the 2024-2025 FKF Premier League season, the club has strategically secured three major partnerships that will enhance their performance on the pitch and strengthen their financial standing off it. Following a triumphant start to the new season with a 4-0 victory over Mathare United, these partnerships are set to play a crucial role in propelling the team towards greater success. The club’s focus on hydration, financial sustainability, and digital engagement is a testament to their commitment to building on the momentum gained from last season.
Sporty H2O: The Official Hydration Partner for AFC Leopards
AFC Leopards has entered into a significant partnership with Sporty H2O, a well-known brand in the sports hydration industry. This collaboration ensures that the team remains adequately hydrated during training sessions, matches, and travels throughout the demanding football season. Proper hydration is essential for peak athletic performance, and with Sporty H2O’s support, AFC Leopards can expect to maintain high energy levels and minimize the risk of injuries caused by dehydration.
However, this partnership goes beyond just providing hydration. Sporty H2O has also agreed to financially support AFC Leopards through a unique revenue-sharing model. For every 500ml bottle of Sporty H2O sold at a wholesale price of Ksh 40, the club will receive Ksh 2. Additionally, a 1-liter bottle sold at Ksh 70 will earn the team Ksh 4. This arrangement provides AFC Leopards with a steady stream of income, helping the club sustain its operations and invest in key areas such as player development and infrastructure.
A representative from Sporty H2O highlighted the importance of this partnership, stating, “We’re excited to be part of AFC Leopards’ journey and to help them reach new heights both on and off the field.”
HPaysa Partnership: Enhancing Financial Sustainability
In a move aimed at bolstering the club’s financial sustainability, AFC Leopards has partnered with HPaysa, a leading provider of financial solutions. This partnership is designed to empower the club’s fanbase to contribute directly to its financial wellbeing, creating a more sustainable and community-driven model of support. Through HPaysa’s platform, fans can donate to the club using a dedicated weblink, QR code, USSD, or the HPaysa App.
HPaysa’s CEO, Francis Njue, explained the significance of this initiative, stating, “Our HPaysa Gift platform is designed to help clubs like AFC Leopards tap into their fanbase for financial support, complementing traditional revenue sources. This initiative not only addresses financial needs but also strengthens the bond between the club and its supporters.”
As part of the partnership, HPaysa will launch a nationwide Ksh 100 challenge starting on August 28, 2024. This campaign will encourage fans across the country to contribute Ksh 100 to the club’s financial resources. In return, participating fans will have the opportunity to win giveaways and enjoy special privileges, fostering a sense of community and loyalty among AFC Leopards’ supporters.
News Trends Partnership: Driving Digital Engagement
Recognizing the importance of digital engagement in modern football, AFC Leopards has teamed up with News Trends, a company specializing in business and technology solutions. Together, they will launch the “Ingwe Damu” platform, an innovative tool aimed at enhancing fan interaction and fundraising efforts. Accessible via USSD Code 35445#, this platform will serve as a direct link between the club and its fans, enabling supporters to contribute to the club’s financial goals while staying connected to the team.
Peter Njigua, General Manager of News Trends, emphasized the potential of this partnership, stating, “Ingwe’s greatest asset is its fans. We’re excited to help create a platform that not only engages them but also helps the club thrive financially.”
The “Ingwe Damu” platform is expected to revolutionize the way AFC Leopards interacts with its fanbase, providing real-time updates, exclusive content, and opportunities for fans to support the club in various ways. This digital strategy is designed to harness the power of technology to create a more engaged and financially resilient supporter community.
Looking Forward: Corporate Transition and Future Plans
In addition to these partnerships, AFC Leopards is exploring the possibility of transitioning to a corporate structure within the next six months. The club has formed an eight-member committee led by Elder Vincent Shimoli and treasurer Alexander Muteshi to gather input from members, fans, and branches on this potential shift. The committee’s task is to assess the benefits and challenges of going corporate and to provide recommendations on how to execute the transition smoothly.
Club Chairman Dan Shikanda expressed his optimism about the future, noting that these partnerships and the potential corporate transition are crucial steps in ensuring AFC Leopards’ long-term success. “These innovative collaborations will significantly impact the club, helping us connect with our fans and advance to the next level,” Shikanda said.
The committee is expected to submit its report after six months, at which point the club will decide whether to proceed with the transition. If successful, going corporate could provide AFC Leopards with new avenues for growth, including increased investment opportunities and enhanced governance structures.
Conclusion: A Promising Future for AFC Leopards
As AFC Leopards embarks on the 2024-2025 FKF Premier League season, the club is well-positioned for success both on and off the pitch. The strategic partnerships with Sporty H2O, HPaysa, and News Trends are set to provide the team with the resources and support needed to achieve their goals. These collaborations, coupled with the potential move towards a corporate structure, signal a bright future for the club.
With a strong start to the season and a clear vision for growth, AFC Leopards is poised to build on their rich history and continue their legacy as one of Kenya’s most iconic football clubs. Fans can look forward to an exciting season, filled with new opportunities for engagement and success.
