Kenya Simbas have secured an exciting new partnership as the Kenya Rugby Union (KRU) announced a collaboration with HACO Industries, making Amara the Official Grooming Partner for the team. This partnership, which includes a substantial KES 1.5 million sponsorship, is set to play a pivotal role in the Simbas’ preparation for the highly anticipated Elgon Cup tournament scheduled for November.
A Landmark Partnership for the Kenya Simbas
This partnership between KRU and HACO Industries marks a significant step forward for Kenyan rugby. By aligning with Amara, a brand known for its high-quality grooming products infused with natural African oils, the Kenya Simbas are not only securing financial support but also enhancing their overall image and confidence.
The KES 1.5 million sponsorship will directly contribute to the team’s preparations for the Elgon Cup, ensuring they are well-equipped and ready to compete at their best. HACO Industries Managing Director Mary-Ann Musangi highlighted the importance of this partnership during the launch event.
She emphasized that Amara’s commitment goes beyond just providing products; it’s about supporting the Simbas in every aspect of their journey. “This landmark partnership with the Kenya Rugby Union aligns Amara with one of the most beloved sports in the country,” Musangi stated.
While grooming may not be the first thing that comes to mind when thinking about sports performance, it plays a crucial role in an athlete’s overall well-being and confidence. For the Kenya Simbas, having a grooming partner like Amara means they can focus on their game, knowing they are well taken care of off the field.
Amara’s products, designed with natural African oils, are specifically formulated to cleanse, moisturize, and rejuvenate the skin. For athletes constantly exposed to harsh conditions, including sweat and sun, maintaining healthy skin is essential. The psychological boost from looking and feeling good can translate into better performance on the field.
This partnership sends a strong message about the importance of holistic support for athletes. It’s not just about physical training and equipment; it’s also about ensuring that athletes feel confident and presentable, which can significantly impact their mental state and performance.
The Kenya Simbas have a clear goal: to qualify for the 2027 Rugby World Cup. This partnership with Amara comes at a crucial time as the team works towards this ambitious objective. KRU Chairman Sasha Mutai expressed his gratitude for Amara’s support, noting that such partnerships are vital for the team’s progress.
“This team, the Simbas, has the potential to take us to the Rugby World Cup. Amara also supported the team when we went to Uganda for the Rugby Africa Cup (RAC),” Mutai stated. The financial backing from Amara will help the Simbas in various aspects of their preparation, including training camps and equipment.
Additionally, the partnership reinforces the importance of long-term support, as Amara has been a consistent partner of Kenyan rugby since 2019. This continuity is crucial for the team’s development and for building a strong foundation as they aim for the World Cup.
This partnership is not just a win for the Kenya Simbas; it’s a win for Kenyan rugby as a whole. By associating with a brand like Amara, Kenyan rugby is gaining visibility and attracting more interest from both fans and potential sponsors.
This increased attention can lead to more investments in the sport, which in turn will help nurture the next generation of rugby talent in the country. Furthermore, this partnership highlights the growing recognition of rugby in Kenya as a sport with immense potential.
Rugby has always been a popular sport in the country, but partnerships like this one with Amara help elevate it to new heights. It shows that Kenyan rugby is moving in the right direction, with both local and international brands willing to invest in its growth.
The partnership between the Kenya Rugby Union and HACO Industries, with Amara as the Official Grooming Partner, is a significant development for the Kenya Simbas. With the KES 1.5 million sponsorship, the Simbas are well on their way to preparing for the Elgon Cup and, more importantly, the 2027 Rugby World Cup qualifiers.
This collaboration is a testament to the potential of Kenyan rugby and the importance of comprehensive support for athletes. By focusing on grooming and overall well-being, Amara is playing a crucial role in ensuring that the Simbas are confident, prepared, and ready to compete at the highest level.
As the team continues to work towards their goals, this partnership will undoubtedly be a key factor in their success. For rugby fans and supporters of Kenyan sports, the future looks bright. With strong partnerships and a clear vision, the Kenya Simbas are on a promising path, and the journey to the 2027 Rugby World Cup has never looked more achievable.
ALSO READ:Mwamba RFC Banking on Home Support for a Strong Kabeberi Sevens Performance
