As the ICC Women’s T20 World Cup 2024 gets underway in the United Arab Emirates, the Proteas Women are carrying a special message that transcends the boundaries of sport: “Always Rising – For Me, For Her, For Them, For All, For South Africa, For The Proteas.” This powerful declaration is more than just words; it’s a deep reminder of the ties that keep them grounded, connected, and motivated.
At the heart of this emotional campaign lies the Proteas Women’s determination to stay connected to their roots, even as they battle on the global stage. The team will not only showcase their immense talent, but also carry with them a piece of home—an initiative that highlights their relationships with loved ones, supporters, and their entire nation.
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This unique and heartfelt approach is embodied in their playing shirts, which are customised with the names of family members and close friends. These personal touches serve as constant reminders of the support system that has been with them through their journeys, ensuring that no matter what happens on the field, they are never alone.
In a sport as competitive and high-stakes as cricket, it’s easy to get lost in the pressure of the moment. But for the Proteas Women, the 2024 World Cup isn’t just about winning games—it’s about representing their families, friends, and South Africa as a whole. The initiative to embroider names of loved ones on their shirts is a tangible symbol of that connection.
Each player has the names of up to five individuals who hold special significance embroidered on the inside of their shirt collars and bottom hems. This intimate placement ensures that, even when the competition heats up, a glance at their jersey will remind them of the people who are always in their corner, cheering them on.
Proteas Women cricketer Sinalo Jafta expressed the deep meaning behind this initiative. “It’s such a special touch,” Jafta said, paying tribute to her mother and counsellor. “When I look down and see the names of those most important to me, it reminds me to always give my best and remember those who have been there for me from day one.”
For Laura Wolvaardt, the captain of the Proteas Women, this initiative holds equal significance. Leading her team through one of the biggest tournaments in the world, she understands the importance of feeling connected to home. “Carrying a piece of home with me during the tournament gives me strength. I know I’m not alone out there; my loved ones are with me in spirit,” Wolvaardt said, reflecting on how this reminder strengthens her resolve and motivates her to give her best effort on behalf of those she holds dear.
Wolvaardt’s sentiment is echoed by the rest of her team, especially Nonkululeko Mlaba, who also highlighted the emotional impact of this initiative. “It is so special to be able to honour those who have been with us on our playing journey. We also play for them,” she said, capturing the deep sense of gratitude and responsibility that the Proteas Women feel towards their families, supporters, and their country.
The Proteas Women are not just playing for themselves—they’re playing for the people who helped them become the athletes they are today. In a tournament where the stakes are high and the competition fierce, this small but significant gesture offers a way to stay grounded and focused.
These names, although simple in appearance, carry the weight of countless sacrifices, endless hours of support, and unwavering belief in the players. Whether it’s a parent who woke up early to drive them to practice or a friend who offered a shoulder to lean on during tough times, these names serve as a constant reminder that the Proteas Women are never truly alone on the field.
It’s a powerful message, not only for the players themselves but for their fans and supporters as well. This initiative shows that the Proteas Women haven’t forgotten their roots, no matter how far they travel or how grand the stage may be. It’s a reminder that, at the end of the day, every athlete is human—driven by love, support, and the desire to make their loved ones proud.
The Proteas Women’s message of “Always Rising” is more than just a motivational phrase. It’s a reflection of their journey—of overcoming challenges, staying resilient, and constantly striving to reach new heights. This year’s World Cup is an opportunity for them to show the world what they’re capable of, but also to pay homage to those who have been with them every step of the way.
In the competitive world of international cricket, where every moment counts and every decision can change the outcome of a match, the Proteas Women have found a way to stay connected to their core values. They’re not just playing for the title—they’re playing for their families, for their communities, and for the entire nation of South Africa.
This initiative brings to light the emotional and human aspect of sports, reminding us that behind every athlete, there’s a team of supporters who have contributed to their success. It’s a sentiment that fans around the world can resonate with, and one that makes the Proteas Women’s journey all the more inspiring.
