Tusker’s Commitment to Kenyan Rugby
Tusker’s involvement in the Kabeberi Sevens continues its long-standing support for Kenyan rugby. Over the years, the brand has been closely linked with various rugby tournaments, contributing to the growth of the sport in Kenya. By investing Ksh. 3 million in this year’s tournament, Tusker not only provides essential financial backing but also plays a crucial role as the official alcohol beverage partner, shaping the event’s atmosphere. Beyond financial support, Tusker contributes to both on-field action and off-field experiences, culminating in an exciting after-party that promises to be a highlight for fans and players.
This sponsorship focuses on enhancing the overall experience for everyone involved. The Kabeberi Sevens is more than just a rugby tournament; it’s a celebration of Kenyan culture and sportsmanship. Tusker’s involvement ensures that the event is competitive, enjoyable, and memorable. Anthony Wasilwa, KBL Area Business Manager for Nairobi, emphasized Tusker’s pride in being the official alcohol beverage partner for the Kabeberi Sevens. According to Wasilwa, the sponsorship is about more than financial support; it’s about creating a vibrant event experience, including a lively after-party that complements the rugby action.
The After-Party: Adding Excitement to the Weekend
The after-party, hosted by Tusker, is expected to draw a large crowd, adding an extra layer of excitement to the weekend. With entertainment, a lively atmosphere, and the presence of the iconic Tusker brand, the after-party will serve as a fitting conclusion to a weekend of thrilling rugby. This focus on the fan experience highlights their understanding of the importance of creating a comprehensive event that offers more than just sports.
The George Mwangi Kabeberi Memorial Sevens is a pivotal event in the Kenyan rugby calendar, drawing top clubs from across the country in intense competition for the coveted title. As a crucial leg of the National Sevens Circuit, it offers teams the chance to secure vital points. Mwamba RFC, the tournament’s host, has a rich rugby history. Club chairman Jason Braganza expressed gratitude for Tusker’s continued support, highlighting its positive impact on the event. He emphasized that Tusker’s sponsorship reflects the brand’s commitment to rugby’s growth in Kenya, promising fans a memorable and enjoyable weekend.
The Kabeberi Sevens also serves as a platform for emerging rugby talent in Kenya. Young players have the opportunity to showcase their skills on a national stage, potentially attracting the attention of scouts and coaches. The tournament’s competitive environment is crucial for the development of these players, contributing to the overall strength of Kenyan rugby. Tusker’s sponsorship of the Kabeberi Sevens is part of its broader involvement in the National Sevens Circuit, which includes support for other tournaments like the recently concluded Dala Sevens in Kisumu. Tusker’s consistent backing of these events underscores its commitment to promoting rugby at all levels, from grassroots to the national stage.
The National Sevens Circuit is vital for Kenyan rugby, offering teams the chance to compete in a series of tournaments across the country. Each leg of the circuit contributes to the overall standings, with the top teams vying for the ultimate prize at the end of the season. This sponsorship plays an essential role in ensuring these tournaments are well-organized and successful, supporting the continued growth of Kenyan rugby.
Tusker’s Ksh. 3 million sponsorship of the George Mwangi Kabeberi Memorial Sevens is a significant boost for Kenyan rugby. The brand’s involvement goes beyond financial support, as Tusker is committed to enhancing the overall experience for players and fans alike. As the official alcohol beverage partner and host of the event’s after-party, Tusker is ensuring that the Kabeberi Sevens is not just a rugby tournament, but a celebration of Kenyan culture and sportsmanship. With Tusker’s continued support, the Kabeberi Sevens is set to be a memorable event that showcases the best of Kenyan rugby. As the National Sevens Circuit progresses, Tusker’s role in promoting and developing the sport will continue to be a driving force behind the success of the event.
