Kenyan rugby fans have a thrilling season ahead as Kenya Breweries Limited (KBL), through its flagship brand Tusker, has pledged Ksh 10 million to sponsor the 2025 Kenya Cup semi-finals and final. This sponsorship reaffirms Tusker’s commitment to the growth and development of rugby in Kenya, providing a major financial boost to one of the country’s most competitive club rugby tournaments.
Tusker Strengthens Support for Kenyan Rugby
The Kenya Cup, the premier rugby club competition in Kenya, has played a crucial role in nurturing both emerging and established talent, offering players a platform to showcase their skills at national and international levels.
Speaking at the sponsorship announcement, Tusker Marketing Manager Christine Kariuki emphasized the brand’s long-standing relationship with rugby in Kenya and its role in growing the sport.
“Over the years, we have remained committed to supporting rugby in Kenya, ensuring that players, teams, and fans continue to enjoy and grow with the sport,” said Kariuki.
She highlighted that this sponsorship would focus on the most critical stages of the competition:
“We are proud to announce that Tusker will be supporting this year’s Kenya Cup by sponsoring the top six play-offs, semi-finals, and final. These are the defining moments of the season when teams battle for glory and fans rally behind their favorite clubs.”
Kariuki further elaborated on the sponsorship’s impact, assuring that it would enhance the overall experience for both players and fans.
“To support this, we are committing Ksh 10 million to the Kenya Rugby Union (KRU). This sponsorship will ensure that the events are well-executed, players and teams have the best possible platform to showcase their talent, and fans enjoy an unforgettable experience both on and off the pitch.”
KRU Welcomes Tusker’s Commitment
The Kenya Rugby Union (KRU) has welcomed the sponsorship, acknowledging the vital role it will play in elevating the tournament experience. KRU CEO Thomas Odundo expressed his gratitude to Tusker for their continued investment in Kenyan rugby.
“We are incredibly grateful to KBL and Tusker for their unwavering support of Kenyan rugby. The Kenya Cup is a cornerstone of our domestic rugby structure, and this sponsorship will go a long way in ensuring that we deliver a well-organized and competitive season.”
“Over the years, we have remained committed to supporting rugby in Kenya, ensuring that players, teams, and fans continue to enjoy and grow with the sport. We are therefore proud to announce that @TuskerLager will be supporting this year’s @TheKenyaCup by sponsoring the most… pic.twitter.com/a7o121rqrJ
— Kenya Rugby (@OfficialKRU) March 27, 2025
Odundo also highlighted the challenges teams have faced throughout the season and how this support will help push the competition to greater heights.
“The season has been long and full of challenges, but we have reached this crucial point. All the teams are ready to put on a great show, and with partners such as Tusker coming on board for this final stretch, we are confident of an exciting display of rugby and an unforgettable experience for the fans.”
Exciting Kenya Cup Semi-Final Showdowns
With the semi-finals set for Saturday, March 29, 2025, rugby fans can expect an action-packed weekend as the top four teams compete for a place in the grand final.
Defending champions Kabras RFC will face off against Nondescripts RFC at the Kakamega Showground, while KCB Rugby will take on Menengai Oilers at the Ruaraka Grounds in Nairobi.
#KenyaCup semifinals confirmed!
Kakamega and Nairobi are set to host this season’s semifinals on Saturday 29th March.
Which match will you be watching? pic.twitter.com/FLGNZu8Irb
— Kenya Rugby (@OfficialKRU) March 25, 2025
Road to the Semi-Finals
Nondescripts RFC secured their place in the last four with an impressive 38-22 victory over Kenya Harlequins in the thrilling Ngong Road Derby. Meanwhile, Menengai Oilers continued their impressive form, reaching their fifth consecutive Kenya Cup semi-final after a convincing 38-18 win over Blak Blad in Nakuru.
With both teams in top form, the semi-finals promise to be an intense battle, with the winners advancing to the Kenya Cup final on April 12, 2025, where the ultimate champion will be crowned.
Tusker’s Engagement Beyond Sponsorship
Beyond financial support, Tusker is set to enhance the Kenya Cup experience by engaging fans through immersive on-ground activations and interactive matchday experiences. This initiative aims to bring fans closer to the action while promoting the growth of rugby in Kenya.
By investing in rugby, Tusker continues to strengthen its legacy in supporting Kenyan sports, ensuring that the sport grows to new heights. With the semi-finals just around the corner, excitement is building for what promises to be a thrilling climax to the 2025 Kenya Cup season.
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